Mak the Mole is a social norms campaign created by Student Well-Being aimed at dispelling myths and misperceptions related to mental health, alcohol and cannabis use, and more. Whenever you see Mak (rhymes with "back"), you can expect to find data collected from S&T students, most often from the Missouri Assessment of College Health Behaviors (MACHB), an annual survey completed on campus each spring semester.
You might be wondering- what are social norms? According to the National Social Norms Center, social norms refer to values, beliefs, attitudes, and/or behaviors shared by a group of people. They are often based on what people believe to be normal, typical, or appropriate. Social norms can function as unspoken rules or guidelines for how people behave, and for how people are expected to behave. The Mak the Mole campaign allows students to question their assumptions of college life with data taken directly from S&T students. Check out some examples and previous campaigns below!